Privacy Policy

1. About this Notice

This Privacy Notice (“Notice”) explains how we (as defined below) collect, share, and use any information that, alone or in combination with other information, relates to you (“Personal Data”) when you (“you” and “your”) use our website https://reelmagicapp.com (the “Website”), or when you contract with us as a customer or a supplier.

1.2. Rights

This Notice also sets out the rights that you have in relation to the Personal Data that we process about you and how you can exercise them.

1.3. Privacy Obligations

ReelMagic treats compliance with its privacy obligations seriously. This is why we have developed this Notice, which describes the standards that ReelMagic applies to protect Personal Data.

1.4. Data Controller

For the purposes of this Notice, ReelMagic (“us”, “we”, or “our”) acts as the data controller for the Personal Data that is collected via the Website. As a data controller, ReelMagic is responsible for ensuring that the processing of Personal Data complies with applicable data protection law, including the Australian Privacy Act 1988 and other relevant regulations.

1.5. Read Carefully

Please take the time to read this Notice carefully. If you have any questions or comments, please contact support@reelmagicapp.com.

2. What Personal Data does ReelMagic collect and why?

• Email address, electronic identification data (including when you sign up through Google):
  Why we collect it: Providing our services to our clients (including free-trial users), managing access to our services, and enabling specific features.
  Legal grounds for processing: Contractual necessity.
• Identification data, electronic identification data, and Internet connection utilization data:
  Why we collect it: To draw up commercial and usage statistics related to the use of our services.
  Legal grounds for processing: Our legitimate interest in optimizing our services.
• Identification data, electronic identification data, and Internet connection utilization data:
  Why we collect it: To provide tailored responses to your requests through the chatbot or when you contact us.
  Legal grounds for processing: Our legitimate interest in responding to requests.
• Email address, identification data:
  Why we collect it: Managing our relationship with customers and suppliers (including invoices and payments).
  Legal grounds for processing: Contractual necessity.
• Name and surname, Email address:
  Why we collect it: Sending you marketing updates and messages regarding our services.
  Legal grounds for processing: Consent (unless a legal exception applies, in which case we rely on our legitimate interest in promoting our services).
• Any information relevant or potentially relevant to a dispute or legal proceeding affecting us:
  Why we collect it: Disputes and legal proceedings.
  Legal grounds for processing: Our legitimate interest in defending our rights and interests in court.

2. Automatic Information Collection

We also collect certain information automatically from your device, including your IP address, device type, unique device identification numbers, browser type, broad geographic location (e.g., country or city-level location), and other technical information. We use this information to better understand our Website visitors, their origin, and their interests in the content on our Website. Some of this information may be collected using cookies and similar tracking technologies.

3. Who does ReelMagic share your Personal Data with

We disclose your Personal Data to the following categories of recipients:

• Our third-party vendors and service providers who process data on our behalf for purposes described in this Notice, including invoice and payment services, customer support (chat on the Website), website hosting, marketing, and data analytics.
• Any competent law enforcement body, regulatory, government agency, court, or other third party where we believe disclosure is necessary: (i) as required by applicable law or regulation, (ii) to exercise, establish, or defend our legal rights, or (iii) to protect your vital interests or those of any other person.
• Our auditors, advisors, legal representatives, and similar agents in connection with the advisory services they provide to us for legitimate business purposes, under contractual prohibition from using the Personal Data for any other purpose.
• A potential buyer (and its agents and advisers) in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that the buyer is informed to use your Personal Data only for the purposes disclosed in this Notice.
• Any other person if you have provided your prior consent to the disclosure.

4. How We Protect Your Privacy

We will process Personal Data in accordance with this Notice, as follows:

• Fairness: We will process Personal Data fairly and transparently in accordance with applicable law.
• Lawfulness: We will process Personal Data only on lawful grounds.
• Purpose Limitation: We will process Personal Data for specified and legitimate purposes and will not process it in a manner incompatible with those purposes unless permitted by applicable data protection laws.
• Data Minimization: We will process Personal Data that is adequate, relevant, and limited to what is necessary to achieve the purposes for which it is processed.
• Data Accuracy: We take appropriate measures to ensure that the Personal Data we hold about you is accurate, complete, and up to date. You should notify us of any changes to your Personal Data.
• Data Security: We use appropriate technical and organizational measures to protect Personal Data. These measures are designed to provide a level of security appropriate to the risk of processing your Personal Data.
• Limited Retention: We keep Personal Data only for as long as necessary to achieve the purposes for which we process it and do not store it for longer than required by applicable laws.

5. Data Storage, Retention, and Deletion

We retain Personal Data where we have an ongoing legitimate business need to do so (e.g., to provide a service or to comply with legal requirements). We retain customer data for no longer than 2 years following the end of our contractual relationship, and accounting data for no longer than 10 years. When there is no ongoing need to process Personal Data, we will delete or anonymize it. If deletion is not possible (e.g., data stored in backup archives), we will securely store and isolate it from further processing until deletion is possible.

6. International Transfers of Data

Your Personal Data may be transferred to, and processed in, countries other than the country in which you are resident, including the United States. These countries may have different data protection laws. We have implemented appropriate safeguards, including the European Commission’s Standard Contractual Clauses, to ensure that your Personal Data remains protected in accordance with this Notice.

7. Your Data Protection Rights

You have the following data protection rights:

• Access, Correction, Update, or Deletion: You can request access to, correction of, or deletion of your Personal Data by contacting us at
• Objection and Restriction: In certain circumstances, you can object to the processing of your Personal Data or request restriction of processing.
• Portability: You can request the portability of your Personal Data.
• Withdrawal of Consent: If we have processed your Personal Data with your consent, you can withdraw it at any time.
• Opt-Out of Marketing Communications: You can opt out of marketing communications by clicking the “unsubscribe” or “opt-out” link in the emails we send.
• Complaint: You can complain to a data protection authority if you are dissatisfied with our handling of your Personal Data.

8. Linking to Other Websites

The Website may contain hyperlinks to third-party websites with their own privacy policies. We are not responsible for the privacy practices of such websites and urge you to review their policies. Use of such websites is at your own risk.

9. Updates to this Notice

We may update this Notice from time to time. When we do, we will inform you appropriately and obtain your consent if required by applicable data protection laws. The “last updated” date at the top of this Notice indicates when the latest changes were made.